Flight Levels Day
From Medical Supplies to Dental Content: Coordination Success in Unexpected Places
Flight Levels Day 05 Talk by: Kulawat Wongsaroj, Kamon Treetampinij
Thailand`s business landscape presents unique cultural and operational challenges that test the boundaries of any methodology. In this session, we share how Flight Levels transcended its IT origins to succeed in two distinctly non-IT environments.
Our journey begins in a major hospital lab equipment distribution company where traditional hierarchies and manual processes created coordination nightmares across a complex supply chain. Unlike the product development flows most Agile practitioners are familiar with, this is a case where the company sources equipment from European headquarters while managing hundreds of parallel 3-6 month installation projects—each worth millions of dollars—across customer sites. This created coordination challenges involving 200 people that are arguably more complex than typical product development scenarios, yet represent everyday business realities for many organizations. The results were transformative, dramatically improving time-to-market from months to weeks.
The story then shifts to an educational institution where 40 dental nurse students across the country used Flight Levels to coordinate social media content creation throughout their academic year. What was once treated as a perfunctory course requirement transformed dramatically through Flight Levels implementation. The students produced content with substantially higher quality and engagement metrics. Interestingly, the recent reordering of the official 5 Activities of Flight Levels was reaffirmed by the results in these cases, highlighting the significance of these changes in practice.
Both Thai case studies offer fresh perspectives on adapting Flight Levels to local contexts and non-technical domains, demonstrating that coordination principles transcend industry boundaries—and thankfully, these insights come with no tariffs attached!
about the speaker
Kulawat Wongsaroj is an Enterprise Agile Coach and co-founder of Lean In Consulting. With over 19 years of experience, he has guided numerous organizations through large-scale Agile transformations by focusing on agility beyond teams and enabling true business agility. Widely regarded as a leading voice in Thailand`’`s Agile movement, Kulawat is known for his ability to connect strategy with execution and help organizations navigate complexity through systems thinking and practical coaching.
In 2019, he joined the first global cohort of coaches at Flight Levels Academy and has since become a key promoter of Flight Levels thinking in Southeast Asia. Kulawat is also a passionate community builder—co-founder of Agile66, the largest Agile community in Southeast Asia—and served as the lead translator of the official Thai version of the Agile Manifesto. A frequent speaker at prominent Agile conferences both locally and internationally—including Agile Tour Bangkok, Agile Thailand, Lean Agile London, and Lean Agile Global—he continues to shape the Agile landscape in the region.
Kamon Treetampinij is an experienced Enterprise Agile Coach and co-founder of Lean In Consulting. With over 19 years of experience, he has been a driving force in Agile adoption across Thailand through training, coaching, and consulting. Recognized as a thought leader in the Thai Agile community, Kamon has played a pivotal role in growing Agile awareness and practice nationwide.
In 2019, Kamon was part of the first wave of global coaches invited to join Flight Levels Academy, where he became a key advocate of Flight Levels thinking in Southeast Asia—helping organizations shift focus from team-level agility to true business agility. He is also a co-founder of Agile66, the largest Agile community in Southeast Asia, and a key contributor to the official Thai translation of the Agile Manifesto. Kamon continues to shape the regional Agile landscape through his active involvement in community events and flagship conferences.
Join the Flight Levels Day - Edition 05
Save the date - 08 May 2025
Flight Levels Practitioners and Professionals come together to share their experiences about Flight Levels with a wide audience and offers insights into the practical applications of Flight Levels. It demonstrates how companies use Flight Levels as a lightweight and cost-effective approach to foster company-wide collaboration and implement their strategies. Thanks to our interactive platform, all participants have the opportunity to directly engage with the speakers, get their questions answered, or receive ideas and inspirations beyond the scope of the conference program.
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